For eight years,
Chesterton MS4 Operator Jennifer Gadzala has been raising residents’
awareness of stormwater quality, one education campaign at a time: “Leave It
on the Lawn,” “Let’s Talk About Poop,” and “Sewers: Know the Difference,” to
name a few.
point: that the stuff that ends up in the town’s storm sewers--dog waste,
fertilizer, grass clippings, motor oil--also ends up in Duneland’s receiving
waters and ultimately in Lake Michigan.
She’s been making
that point for nearly a decade but in sort of an ad hoc way. You’ve
probably seen her work--as a paid advertisement in the Chesterton Tribune,
in a booth at one of the Downtown festivals or events--but may not have
drawn the conclusion that the various messages are, in the end, the same
one: keep stormwater runoff clean.
Now the Stormwater
Management Board is interested in unifying the threads of that message and
has retained the services of a graphic designer--Floor 13 Studios of
Valparaiso--to develop a consistent, themed look to those education
campaigns for use in schools and for businesses and residents.
Floor 13 Studios
will also formulate a marketing strategy and combine all Wix-based
websites--on which Gadzala has promoted her campaigns--into a single concise
site to be linked to the town’s municipal website.
At its meeting
Monday night, the Stormwater Management Board voted 3-0 to retain Floor 13
Studios at a cost not to exceed $10,000.
educational campaigns are one of the required components of the federally
mandated Municipal Separate Storm Sewer System or MS4 program, administered
by the Indiana Department of Environmental Management and intended to
regulate every aspect of stormwater runoff in a community.
March in Review
In March the
Stormwater Utility ran a surplus of $24,697 and in the year to date is
running a surplus of $49,938.