BOSTON (AP) — Forty attorneys general sent a letter to the
U.S. Food and Drug Administration on Tuesday urging the agency to meet its
own deadline and regulate electronic cigarettes in the same way it
regulates tobacco products.
The letter, co-sponsored by Massachusetts Attorney Martha Coakley and Ohio
Attorney General Mike DeWine, says e-cigarettes are being marketed to
children through cartoon-like advertising characters and by offering fruit
and candy flavors, much like cigarettes were once marketed to hook new
At the same time, e-cigarettes are becoming more affordable and more
widely available as the use of regular cigarettes decline as they become
more expensive and less socially acceptable.
"Unlike traditional tobacco products, there are no federal age
restrictions that would prevent children from obtaining e-cigarettes, nor
are there any advertising restrictions," DeWine wrote.
Electronic cigarettes are metal or plastic battery-powered devices
resembling traditional cigarettes that heat a liquid nicotine solution,
creating vapor that users inhale. Users get nicotine without the
chemicals, tar or odor of regular cigarettes.
E-cigarettes are being advertised during prime-time television hours at a
time when many children are watching, according to the letter, which has
led a surge in sales and use.
The health effects of e-cigarettes have not been adequately studied and
the ingredients are not regulated, the letter said.
"People, especially kids, are being led to believe that e-cigarettes are a
safe alternative, but they are highly addictive and can deliver strong
doses of nicotine," Coakley said.
Citing a National Youth Tobacco Surveys conducted by the Centers for
Disease Control and Prevention, the attorneys generals said 1.8 million
middle and high school students said they had tried e-cigarettes in 2012,
mirroring increases in the use of the product by adults.
The letter urges the FDA to meet an Oct. 31 deadline to issue proposed
regulations that will address the advertising, ingredients and sale to
minors of e-cigarettes. The decision has been delayed in the past.
Tom Kiklas, co-founder and chief financial officer of the industry group,
the Tobacco Vapor Electronic Cigarette Association, agrees that
e-cigarettes should be regulated as tobacco products. The group represents
dozens of companies involved in the manufacture and sales of e-cigarettes.
"We're in agreement with responsible restrictions on the marketing and
sales of these products," including a ban on marketing aimed at children,
he said. "What I cringe at is when e-cigarettes get demonized."
The other states and territories joining the letter to the FDA, according
to Coakley's office, are: Alaska, Arizona, Arkansas, California, Colorado,
Connecticut, Delaware, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa,
Kentucky, Louisiana, Maine, Maryland, Michigan, Minnesota, Mississippi,
Missouri, Montana, Nevada, New Hampshire, New Mexico, New York, North
Carolina, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Dakota,
Tennessee, Utah, Vermont, Virgin Islands, Washington, and Wyoming.