South Shore Clean
Cities will be working with the American Lung Association of the Upper
Midwest and seven other Clean Cities coalitions on a three-year project to
promote electric vehicles throughout the Midwest.
According to a
statement released on Thursday, the Midwest EVOLVE (Electric Vehicle
Opportunities: Learning, events, Experience) project will demonstrate the
performance and environmental benefits of plug-in electric vehicles through
showcases, ride-and-drives, and events. South Shore Clean Cities is a
partner in the seven-state project, which will include educational events in
Indiana, Ohio, Michigan, Illinois, Wisconsin, Minnesota, and North Dakota.
are becoming increasingly popular, due to their better batteries, decrease
in cost, an increase in choice, and the rollout of charging infrastructure,”
said Lew Bartfield, president and CEO of the American Lung Association of
the Upper Midwest. “These advanced, modern vehicles reduce emissions that
contribute to climate change and smog, improving air quality and public
Association and the eight Clean Cities coalitions will host more than 200
large and small events over the next three years, held at brand-neutral
settings that will give Midwestern drivers an opportunity to get behind the
wheel of electric vehicles. The first events will be held in the spring of
“The Midwest is
often overlooked as a market for electric vehicles,” Bartfield said. “The
goal of Midwest EVOLVE is to build awareness and visibility for the
advantages of electric vehicles, and to help the Midwest rediscover the
automobile again, this time with a plug.”
Midwest EVOLVE and
South Shore Clean Cities will be targeting the general public, fleet
decision makers, and dealership personnel. Showcases will be held in major
metropolitan areas with the following goals in mind:
motorists to test-drive a variety of vehicles that are locally available.
consumers about vehicle charging at home, work and public stations.
* Helping people
determine the best vehicle and charging options for their needs.
“There's no better
way to learn about the performance and environmental advantages of EVs than
personal experience,” said Carl Lisek, executive director of South Shore
Clean Cities. “Through participating in major events throughout Northern
Indiana, hosting ride and drives, and conducting seminars, we hope to make a
major impact on improving air quality and saving fuel.”
The Midwest EVOLVE
project will initially launch with three automotive partners--Ford Motor
Company, General Motors and Nissan--as well as more than 60 other partners
throughout the Midwest, including Argonne National Laboratory, utilities,
state agencies, municipalities, dealerships and dealer associations.
In addition to
helping the public learn about electric vehicles, Midwest EVOLVE is focused
on fostering the rollout of additional charging stations throughout the
Midwest, including public-charging stations and employer-based workplace
charging. Nationwide, there are more than 40,000 public-charging stations in