The United Ways serving Lake and Porter Counties kicked off their 2012 regional fundraising campaign on Thursday with the third annual Big Schmooze, an event sponsored by Building Indiana magazine and Diversified Marketing Strategies, to recognize Northwest Indiana’s power players.

Their combined regional goal is $6.5 million, around $200,000 more than last year.

Contributions raised during the campaign will help support over 60 health and human service programs and initiatives in 2013 which rely heavily on funding from United Way. Donations raised within each county will be invested in three impact areas: education, income and health.

Leading the way for the United Way of Porter County is husband-wife team, Dave and Linda Rose. He is Northwest Indiana president of Horizon Bank.

“Last year an estimated 233,000 Northwest Indiana residents benefited from programs and initiatives funded by United Way,” Rose said. “That’s nearly 640 people a day.”

Rose cited a recent report from the 2-1-1 call center, a regional information and referral helpline funded in part by both United Ways through Northwest Indiana Community Action, showing the top five needs in Northwest Indiana to be housing/utilities, food/meals, income support/assistance, health care and individual, family and community services.

Rose said many food pantry shelves regularly run bare because of growing demands. What’s even more disturbing is a noticeable increase of people with low-paying jobs who can’t make ends meet and seniors on social security turning to the food pantry to put food on their tables.

“There are many ways to get involved.” Rose added. “If your employer has a workplace campaign, many find giving by payroll deduction is an easy way to donate. A growing number donate online or make one-time cash or check contribution.”

To reach this year’s goal, it’s critical for non-participating companies to run first time campaigns and to give generous corporate gifts.

One big incentive being offered this year is a matching gift challenge opportunity provided by Lilly Endowment and the Indiana Association of United Ways. All new and increased gifts of $100 will be matched. “That’s a great way to maximize the impact of your gift,” Rose said.

For those interested in giving online, volunteering or learning more about Lake Area United Way visit www.lauw.org

For those wanting to support the United Way of Porter County, please visit www.unitedwaypc.org

Posted 9/17/2012