The United Ways serving Lake and Porter Counties kicked off their 2012
regional fundraising campaign on Thursday with the third annual Big
Schmooze, an event sponsored by Building Indiana magazine and
Diversified Marketing Strategies, to recognize Northwest Indiana’s power
regional goal is $6.5 million, around $200,000 more than last year.
raised during the campaign will help support over 60 health and human
service programs and initiatives in 2013 which rely heavily on funding from
United Way. Donations raised within each county will be invested in three
impact areas: education, income and health.
Leading the way
for the United Way of Porter County is husband-wife team, Dave and Linda
Rose. He is Northwest Indiana president of Horizon Bank.
“Last year an
estimated 233,000 Northwest Indiana residents benefited from programs and
initiatives funded by United Way,” Rose said. “That’s nearly 640 people a
Rose cited a
recent report from the 2-1-1 call center, a regional information and
referral helpline funded in part by both United Ways through Northwest
Indiana Community Action, showing the top five needs in Northwest Indiana to
be housing/utilities, food/meals, income support/assistance, health care and
individual, family and community services.
Rose said many
food pantry shelves regularly run bare because of growing demands. What’s
even more disturbing is a noticeable increase of people with low-paying jobs
who can’t make ends meet and seniors on social security turning to the food
pantry to put food on their tables.
“There are many
ways to get involved.” Rose added. “If your employer has a workplace
campaign, many find giving by payroll deduction is an easy way to donate. A
growing number donate online or make one-time cash or check contribution.”
To reach this
year’s goal, it’s critical for non-participating companies to run first time
campaigns and to give generous corporate gifts.
incentive being offered this year is a matching gift challenge opportunity
provided by Lilly Endowment and the Indiana Association of United Ways. All
new and increased gifts of $100 will be matched. “That’s a great way to
maximize the impact of your gift,” Rose said.
interested in giving online, volunteering or learning more about Lake Area
United Way visit www.lauw.org
wanting to support the United Way of Porter County, please visit