working on automated checkout technology that could help retailers compete
with Amazon's new cashier-less stores.
One firm building
automated checkout systems, Ava Retail, said Thursday it is working with
Microsoft on the technology for physical stores. Both companies have
headquarters in Redmond, Washington.
Ava Retail CEO Atul
Hirpara said Microsoft could become a leader in the field because it has a
strong cloud computing platform. That technology would power the retail
system by pulling in data from in-store cameras or sensors.
Amazon opened its
first cashier-less Amazon Go store in Seattle this year and plans more
locations in Chicago and San Francisco. Overhead cameras and other
technology help keep track of customers and what they're buying.
co-founder of San Francisco-based startup Standard Cognition, said Microsoft
has the teams capable of developing the software and the infrastructure
needed to deploy it broadly.
Suswal said his
firm is also working with retailers -- but not currently with Microsoft --
on its own automated checkout system using overhead cameras.
“Within five years,
everyone in the country will have visited an autonomous checkout store,”