The Lake County Convention and Visitors Bureau, which once
sought to oversee a consolidation with Porter County tourism, has changed
its legal name by dropping the reference to its home county.
The agency will now be known as the South Shore Convention
and Visitors Authority.
When asked if the new name will lead to a renewed effort to
merge or otherwise expand the powers of the Lake County-based bureau, Public
Relations Manager Erika Scheeringa said that to her knowledge, no such
legislative effort is planned.
The Porter County Convention, Recreation and Visitor
Commission has strongly opposed past efforts by the Lake County bureau to
expand its authority into Porter and LaPorte counties. In response, numerous
Porter County boards, representing both the public sector and chambers of
commerce, have passed resolutions in support of keeping the separate county
Scheeringa said the Lake County bureau has been using the
name “South Shore” in its promotions for about three years, and that the
name change is a marketing tool that reflects this existing practice.
She cited the bureau’s efforts in attracting visitors for
major sporting events in Lake County. She said the agency helps book
visitors in hotels throughout Northwest Indiana and even in Michigan, while
promoting the attractions in these areas.
said the Lake County bureau’s board has been discussing a possible name
change for more than a year and that it just recently passed a resolution to
According to the resolution, the Lake County bureau is the
“…only convention and visitors bureau in Northwest Indiana to actively and
comprehensively generate enough business to necessitate marketing the three
county shoreline region.” The resolution also states that “…travel consumers
to Indiana do not make tourism travel decisions based on county name.”